Customer Orientation

The final judgment on the quality of products and services comes from the customer. Creating and maintaining customer’s loyalty and gaining market share can be possible in the best way through paying due attention to the needs of current and potential customers.

Leadership and Consistency in Goals

Providing an environment in which organization and employees can achieve excellence, the behaviors of organization leaders result in the transparency and consistency in organizational goals.

Management Based on Processes and Facts

An organization operates more effectively when all the relevant activities are understood and systematically managed. Moreover, the decisions should be made in relation to the current operations of organization and planned improvements based on reliable information including stakeholders’ perceptions.

Employees’ Participation and Development

All the employees’ potentials will be correctly exploited when a series of common values, culture of mutual trust and empowerment are dominant in organization.

Learning, Innovation, and Continuous Improvement

Organizational performance will be maximized when it is based on managing and sharing knowledge along with the culture of learning, innovation, and continuous improvement.

Expansion of Partnerships

An organization will work more effectively when it has a mutually profitable relationship, based on trust, knowledge association, and integrity, with its business partners.

Social Responsibilities

The long-term interests of organization and its employees will be provided when ethical approaches are complied with, and the organization operates beyond the expectations and regulations of society.